We are a marketing agency helping to accelerate growth, elevate customer engagement, and promote your business

Yay!Starter Marketing was launched by Yana Lapitskaya in 2016, following a career with world leading marketing and digital agencies from the Omnicom and WPP networks

It was prompted by a thirst for quality marketing strategies, and consulting with ambitious new businesses we were fortunate to meet on our professional journeys around the world



Our mission is to work with ambitious businesses to enable your growth through marketing

We act as an extension of your company, always with your best interests in mind





Yana Lapitskaya - Founder

Yana manages Yay!Starter on a day-to-day basis and believes this is the best job in the world. Over the years she has worked with companies in a variety of sectors, including Technology, Sport, Broadcasting, FMCG and Property. Combining passions for marketing, digital innovation and sport she always strives to take the businesses she works with to the next level.

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Elena Markocheva - content executive

Elena is a content professional with experience in journalism and filmmaking. She has rich experience in content planning and creation, video production and editing, photography, blogging and vlogging, script-writing and copywriting. Elena takes a creative approach to your company's best interests, employing the most effective digital marketing and content strategy. 


Sarah Hope - designer

Sarah is digital designer and developer with more than 5 years of professional experience. Her areas of expertise include graphic design, e-learning development, UX/UI design and digital project management. Being a brilliant creative, she is also deeply interested in science and medicine.


Helen McCarthy - copywriter

Helen helps Yay!Starter’s clients find their tone of voice and makes their marketing copy shine. She constantly adjusts her style and register for different audiences, and always writes copy that gets the job done. Helen has a bachelor's degree in English Literature from the University of Manchester, and has been published in The Guardian and GQ Magazine. 


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