We are a marketing agency helping to accelerate growth, elevate customer engagement, and take your business to the next level

Yay!Starter Marketing was launched by Yana Lapitskaya in 2016, following a career with world leading marketing and digital agencies from the Omnicom and WPP networks

It was prompted by a thirst for quality marketing strategies, and consulting with ambitious new businesses we were fortunate to meet on our professional journeys around the world



Our mission is to work with ambitious businesses to enable your growth through marketing

We act as an extension of your company, always with your best interests in mind





Yana Lapitskaya - Founder

Yana manages Yay!Starter on a day-to-day basis and believes this is the best job in the world. Over the years she has worked with companies in a variety of sectors, including Technology, Sport, Broadcasting, FMCG and Property. Combining passions for marketing, digital innovation and sport she always strives to take the businesses she works with to the next level.

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James dobbyn - Marketing Intern

James works in content planning and creation, social media marketing, copywriting, and blogging. He is also a writer of poetry, short fiction, and screenplay. In his internship at Yay!Starter, he is excited to be learning about digital marketing with the goal of being able to apply his creative writing skills effectively in the marketing sector. He is currently studying for his MSt in Creative Writing at the University of Oxford.


Sarah Hope - designer

Sarah is digital designer and developer with more than 5 years of professional experience. Her areas of expertise include graphic design, e-learning development, UX/UI design and digital project management. Being a brilliant creative, she is also deeply interested in science and medicine.


Helen McCarthy - copywriter

Helen helps Yay!Starter’s clients find their tone of voice and makes their marketing copy shine. She constantly adjusts her style and register for different audiences, and always writes copy that gets the job done. Helen has a bachelor's degree in English Literature from the University of Manchester, and has been published in The Guardian and GQ Magazine. 


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