Sport apparel brand Enso approached Yay!Starter in 2016, initially with a request to create its brand concept ahead of launch. Our partnership grew quickly and we developed their big idea, brand positioning and concepts.
We continued our collaboration in 2017 by assisting Enso with a product launch for the Enso running skirt.
Enso wanted to make a splash in the very crowded and competitive running sport apparel market space.
We achieved this goal through marketing planning tailored for a startup, influencer outreach, website optimisation and social media advertising.
Influencer outreach: Yay!Starter identified 20 female runners who were a great fit for Enso’s philosophy and values. The outreach resulted in engagements with 10 bloggers with a combined following of over 70,000 people across a variety of digital channels.
The bloggers received the skirts for trial and published positive product reviews. The Enso brand also received multiple endorsements from the high profile runners that were published across Facebook and Instagram.
Welsh TV presenter and running enthusiast Lowri Morgan, and British record-breaking long-distance runner Nicky Spinks, were among those who spoke highly of the brand and also chose to wear Enso skirt for multiple competitions.
Check out Enso here: www.enso.london